It’s time to turn your creativity into a successful wholesale business.

ABOUT

Founded by Ceci Joannou in 2011, Brand + Commercial helps fashion founders navigate wholesale distribution with confidence. We believe that the wholesale channel plays a crucial role in helping tomorrow's brands grow and scale. That is why we provide launch-specific support, designed to help founders establish solid and lasting commercial foundations.

FoUNDER

Ceci Joannou is a wholesale strategist, commercial consultant and the founder of Brand + Commercial.

With 20 years of experience in fashion distribution, both in-house, at leading showrooms and in a consulting capacity, working across ready-to-wear, accessories, footwear, eyewear, and jewellery, Ceci benefits from extensive insights into the dynamics of small to medium-sized brands.

Today, she partners with early-stage founders, to help them develop solid commercial foundations for lasting wholesale businesses.

  • "Ceci was an amazing support in the early stages of my business. Having access to a professional with this level of expertise to bounce ideas with was essential in the successful launch."

    – Estelle Dévé, Creative Director at Studio Dévé

  • "Ceci has been the biggest support in my business. I couldn’t have done this with out her and continue to believe she adds immense value."

    – Sheree Small, CEO at Poppy America

  • "Ceci is an unparalleled commercial brand consultant. She has both an impeccable eye and insight into the fashion and lifestyle landscape."

    Katie Jane Rose, Managing Director at The Bridge Co.

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Partnering up? Here’s what to ask potential agents or distributors. A recap for those at the back: — Agents represent you and earn a commission based on sales, without ever owning your products. — Distributors buy your products a
Here’s the deal — when it comes to diving into wholesale, and determining your path to market, you’ve got a bunch of options: You can go solo, enlist an agent, team up with a distributor, hit every tradeshow, or even reach out dire